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The First Thanksgiving: A Lesson in Public Relations and Crisis Management

Thanksgiving, a holiday deeply cherished and celebrated across the United States, offers more than just a time for gratitude and family gatherings. It presents a unique perspective on public relations and crisis management, teaching valuable lessons that can be applied in various organizational contexts. In this blog, we will discuss how to visualize and communicate the good that comes from corporate crises, using the first Thanksgiving as the model.

The Historical Context: Two Sides of a Story

The story of the first Thanksgiving is widely known—a feast in 1621, shared by the Pilgrims and the Wampanoag tribe, marking a moment of peace and cooperation. However, this story also has a more complex and less celebrated side, involving conflict, cultural clashes, and hardships faced by the Indigenous people. This duality in the Thanksgiving story illustrates a critical aspect of public relations: every story has multiple facets. Effective public relations isn't about masking the less palatable truths; rather, it's about acknowledging the full spectrum of experiences and finding a narrative that resonates with hope, progress, and learning.

Finding the Good in Crisis

Similarly, organizations often face crises that have multifaceted impacts. These situations can range from financial troubles and leadership scandals to environmental disasters and PR blunders. Like the Thanksgiving story, these crises often have two outcomes—the immediate damage and the potential for positive change.

The key lies in navigating these crises with transparency, accountability, and a focus on the future. By acknowledging the issues and taking responsibility, organizations can begin to rebuild trust. This process also involves finding the 'good'—lessons learned, resilience built, and changes implemented. It’s about transforming a crisis into a stepping stone for improvement and growth.

Thanksgiving: A Time for Reflection and Renewal

Thanksgiving, in its essence, is a time of reflection and renewal. It's an opportunity to look back at the year, acknowledge both successes and failures, and express gratitude for the lessons learned. For organizations, this same spirit can be applied in crisis management. Reflect on what went wrong, appreciate the learning process, and renew commitments to better practices and stronger ethics.

Embracing a Holistic Narrative

One of the most profound lessons from Thanksgiving is embracing a holistic narrative. It's about recognizing that while there is darkness in history, there's also light in the form of unity, collaboration, and progress. Organizations should adopt this approach in their storytelling. It's not about ignoring the negatives but about presenting a balanced narrative that shows an unwavering commitment to improvement and positivity.

As we celebrate Thanksgiving, let's remember the lessons it imparts with regards to public relations and crisis management. Every crisis holds the potential for positive change. By acknowledging the complexities, learning from the hardships, and focusing on the good that can emerge, organizations can navigate through their toughest times with grace and resilience.

This Thanksgiving, let's be thankful for the ability to grow from our challenges, to find the good amid difficulties, and to continually strive for a better, more inclusive future.


Dr. Wanita Mercer, Ph.D. is the founder and CEO of Lead My Heart, an executive coaching and consulting company specializing in equipping executives and executive teams to live and lead with purpose, passion, and power. She has a Ph.D. in Education with an emphasis in organizational leadership, and she is certified in life coaching, executive coaching, change management, project management, executive management, corporate crisis management, and mental health ministry. She has over 15 years of experience as an international educator in the USA and China, motivational speaker, author, and civic leader. She lives in San Antonio, Texas.


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